About
An Exited Founder and AI Builder with two decades of experience in driving business growth through strategic product development and impactful marketing initiatives. Proven leader in scaling startups to successful acquisitions by tech giants like Google and Amazon, while also leading global marketing programs at Google/YouTube. Specializes in leveraging AI for product innovation, market expansion, and achieving significant user and revenue growth.
Work
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Summary
As Founder & CEO, spearheaded the development and launch of an AI-powered mood-based recommendation engine, focusing on product design, consumer insights, and growth strategy.
Highlights
Directed AI product design and development for a novel mood-based recommendation engine, optimizing user experience and engagement.
Executed comprehensive consumer insights research to inform product roadmap and market positioning, driving iterative improvements.
Formulated and implemented early-stage growth strategies, laying the groundwork for user acquisition and market penetration.
Led all aspects of startup operations, including fundraising, team building, and strategic partnerships, positioning the company for future scale.
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Summary
Led global marketing strategy, partnerships, and growth initiatives across key Google platforms including YouTube Music, Google Play, and Android, driving significant user engagement and platform adoption.
Highlights
Developed and executed global marketing strategies for YouTube Music, Google Play, and Android, significantly increasing user acquisition and engagement.
Forged strategic partnerships with key industry players, expanding market reach and driving platform growth across multiple product lines.
Directed cross-functional growth initiatives, optimizing marketing funnels and improving conversion rates for diverse product portfolios.
Managed multi-million dollar marketing budgets, ensuring high ROI on campaigns and efficient resource allocation across global programs.
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Summary
Co-founded Songza, a curated streaming music service, leading product, marketing, and brand strategy from inception to its acquisition by Google.
Highlights
Scaled user base to millions of users through innovative product features and targeted marketing campaigns, achieving significant market penetration.
Orchestrated successful acquisition by Google, demonstrating strong business acumen and strategic positioning within the competitive streaming industry.
Defined and executed comprehensive brand strategy, establishing Songza as a leader in curated music streaming and enhancing brand recognition.
Directed product roadmap and feature development, ensuring a superior user experience that drove high retention and engagement rates.
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Summary
Played a pivotal role on the founding team of Amie Street, a dynamically-priced MP3 store, leading content, marketing, and industry relations through its acquisition by Amazon.
Highlights
Spearheaded content strategy and acquisition, curating a vast library of dynamically-priced MP3s and enhancing user value.
Designed and implemented marketing initiatives that leveraged community-powered recommendations, fostering user engagement and driving sales.
Cultivated key industry relationships, securing partnerships and expanding the platform's reach within the digital music landscape.
Contributed to the successful acquisition by Amazon, demonstrating strategic foresight and operational excellence in a nascent digital market.
Skills
Product Strategy
Product Development, Product-Market Fit, User Experience (UX), Roadmapping, AI Product Design, Consumer Insights.
Marketing Leadership
Brand Building, Full-Funnel Marketing, Digital Marketing, Campaign Management, Growth Marketing, Go-to-Market Strategy.
Business Strategy
Market Expansion, Strategic Planning, Business Development, Startup Scaling, Acquisition Strategy, Venture Capital.
Leadership & Mentorship
Team Leadership, Executive Coaching, Mentorship, Cross-functional Leadership, Decision Making, Organizational Growth.
Creative Problem Solving
Innovation, Problem Solving, Strategic Thinking, Unconventional Ideas, Market Analysis.
Technical Skills
Artificial Intelligence (AI), Machine Learning (ML), Data Analysis, Recommendation Systems, SaaS, Mobile Applications.